Apple’s highly-priced mixed-reality Vision Pro headset is already facing production setbacks, prompting the company to reduce its forecasts even before its release. The Apple enthusiasts, were eagerly anticipating this product launch, proclaiming it to be the most significant since the introduction of the iPhone.
However, it appears that the complexity of the headset’s design and production is causing difficulties for Apple. The senior management at Apple preferred to delay the launch until they could develop a more affordable and easier-to-manufacture version. CEO Tim Cook, on the other hand, disagreed with this idea, possibly due to concerns that Apple’s reputation for innovation was declining, and the company seemed to be relying solely on the success of the iPhone.
Apple has already announced that the “spatial computing” headset, priced at $3,500, will not be available for purchase until early next year, marking a significant gap from its June 5 launch. Analysts speculate that this delay is more related to supply chain issues rather than allowing developers sufficient time to create apps for the Vision Pro.
Insiders familiar with Apple and Luxshare, the Chinese contract manufacturer responsible for the initial assembly of the device, have disclosed that production for 2024 is expected to be fewer than 400,000 units. Several industry sources have also confirmed that Luxshare is currently the sole assembler of the device for Apple. In a separate revelation, two Chinese component suppliers exclusively working with Apple for the Vision Pro stated that they have only been asked to provide components for approximately 130,000 to 150,000 units in the first year.
[ Main Image by Apple ]
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